SOCIAL MEDIA OPTIMIZATION (SMO) TO YOUR BLOG

What is social media optimization (SMO)?

Social media optimization is online promotion strategies undertaken by optimizing social media tools and platforms (instead of optimizing search engine / search engine).

Tools and social media platforms themselves are different media used by Internet users to share their opinions, views, experiences and insights with other internet users. Social media platforms can be a social networking site (Facebook, MySpace), social bookmarking (Digg, Delicious), micro blogging (Twitter, Plurk), content-sharing (Feed Burner, Wikipedia), image-sharing (Flickr), audio-sharing (Last . fm) and video-sharing (YouTube).

The growing dependence of today's Internet users on social media tools and platforms, such as the phenomenon of widespread use of Facebook and Twitter worldwide, is now making applications SMO strategy becomes as important as the application of SEO (Search Engine Optimization).

So how do you make social media optimization for your blog?

These articles try to analyze tips about doing social media optimization for your blog.
 

-  Make Easy Guide for Sharing and Bookmarking

After writing quality content, the next step is to facilitate the readers of your blog to distribute your blog content. Provide sharing and bookmarking buttons (which are widely available for free, for example, from ShareThis and Tweetmeme) on each article on your blog. Benefit ReTweet buttons so that your blog readers can distribute your articles through Twitter with just one click. You can also use the "FeedFlare" from FeedBurner either on the blog page and in the page RSS Feed, exactly as shown in the footer of each article on this blog.

-  Spread Your Blog Content

You're the blogger. Do not wait for others to spread your content through social media sites. Spend special time to submit your content to social bookmarking sites (Digg, StumbleUpon) or to tag your content to social networking sites (Facebook, MySpace). Update the information, your blog through some sort of microblogging site Twitter or Plurk.

-  Build Your Own Community

Begin to build your own community blog readers. You can take advantage of nice features MyBlogLog or Facebook to start building your blog community. By having a community, you build a network with those who really have the same interests as you, want to connect with you, and want to get the benefit of the community you build.

-  Create Your Blog Content On-Link Worthy

The first key SMO you should consider social media tools are not what you would use instead: your own blog content. Yes, anything as perfect SMO strategy you want, everything would be meaningless without blog content that really provide benefit for your blog readers. Make your content into a decent reference for other bloggers and linked to by other bloggers in your chosen niche.

-  Give Incentives for Inbound Links

Inbound links are links from other blogs. The more inbound links, the more qualified your blog. One way to stimulate inbound links is to provide incentives to the blogs that link to your blog. Either me or just link back to appreciate writing to blogs that have provided a link to your blog.

-  Others Simplify Using Your Blog Content

One of the secrets of social media optimization strategy is to let other people promote your blog content. Not you. Thus, simplify your blog readers to use and modify your blog content and set to fit condition is a must. Use Creative Commons Attribution widget so your readers know the limits reuse your articles.

-  Give Award for Your Blog Readers

In the context of social media optimization, blog reader's role is so important. Readers of your blog are exactly that disseminate information on your blog and even a selfless evangelist for your blog. Therefore, give the award to your blog readers. Give link love or love-in for those who have commented. Give a free gift incentive for those who have been loyal to your blog readers.

-  Become Participant

Social media is about Socializing. Social media is about socializing. Its two-ways. Therefore, you have to participate and engage in conversations by your blog readers or those who follow you (eg via Twitter or Facebook). Participate in making the message you want to convey more quickly spread.

-  Be Honest and Courteous

Similarly, hung out in the real world, interacting in the virtual world through social media is also governed by the same etiquette. Be polite. Be honest. Never lie to the communities that you follow. Respect those who establish communication with you. Positive attitudes in turn will increase the confidence of people to you.

-  Not Afraid of Trying New Things

Social media is changing by the minute. Almost every moment of birth to new possibilities, new sites, new tools, and new platforms in the world of social media. Therefore do not stop learning new things and do not be afraid to try new things.


If you apply the SMO keys above, here's what you'll get:

The more people talk about and relate to you, increasing your personal profile as a competent blogger hang out in cyberspace. This appreciation in turn will make you more easily build your social media network in the world.

Trust is the currency in cyberspace. Once you ignore the importance of trust, then shattering your career in cyberspace. With the growing size of the networks you have, the greater the level of trust people to you. References others who become members of the network is very important in the virtual world.

As more and more expose your profile on social media sites, the easier for you to increase contacts and network of friends. The bigger network you have, the greater the level of trust of people towards you.

The end result: the more you believe, the easier it is for you to make money through your blog.